We took the name and the team’s input and turned ROGUE into a ‘social dining house’ concept. A social dining house sits somewhere between a restaurant, a living room and a club. A place where the meal is the occasion, but the real purpose is connection.
We created a visual identity that should reflect that purpose and turned it into something the city didn't have yet: the place that works on a Tuesday afternoon just as well as a Saturday night. Same standards, different energy. Serious enough to mean it. Loose enough to enjoy it.
