What we did
SAVE THE NIGHT
We helped Jägermeister launch an annual fund that transformed their mission, “best nights of your life,” into a purpose-driven campaign-delivering real projects with grassroots initiatives and nightlife leaders. Applications to the ‘SAVE THE NIGHT Fund’ increased by 33% after year one and doubled last year, resulting in eight projects coming alive across the globe. Further strengthening Jägermeister’s position as a cultural ally in nightlife.
Forever young
Amsterdam-based brewery 'Forever young' ('Eeuwige Jeugd') evolved from brewing bespoke house beers for bars to embracing heritage branding in 2024. They successfully launched a limited-edition brew of the ‘Amsterdammer’, celebrating Amsterdam's 750th anniversary.
In collaboration with street art collective
'Kamp Seedorf' a unique label and glassware originated, bridging the brand to street art -
and to their audience of street art and football enthusiasts. This created both a successful sales extension and a strategic pathway towards urban market growth for 2025, with the next edition for Rotterdam lined up.
Bakkie Bakkie Museum
“Slow conversations about fast music”:
Justin Verkijk and Steven van Lummel’s podcast ‘Bakkie Bakkie’ became a true hit right from the start. It was time to bring their conversations to life and to partner-up, bridging the creatives to JägerMusic. The one-night-only Bakkie Bakkie Museum opened during Amsterdam Dance Event and paved the way for an enduring partnership between Bakkie Bakkie and Jägermeister.
Social distance
The early weeks of the COVID-19 pandemic in the Netherlands created significant uncertainty and tension within the creative industry and advertising sector. In response to this challenge, a unified
out-of-home and online campaign emerged to raise awareness about the importance of social distance. This initiative fostered an unprecedented collaboration between brands, media outlets, and influencers, ultimately spreading positivity across the country and generating renewed energy and optimism throughout the creative industry.