What we did
SAVE THE NIGHT
When Jägermeister wanted to live up to their
"best nights of your life" mission, we helped them build the SAVE THE NIGHT Fund: an annual initiative that puts real money behind nightlife safety and sustainability projects worldwide. Rather than chasing one-off activations, we partnered with grassroots organizations and nightlife leaders to create lasting impact. Four years in, applications have doubled, eight projects are live globally, with more coming in 2026. The result: a brand genuinely embedded in the culture it claims to support, because they committed to depth over speed.
DH33
The Hague is bidding to become European Capital of Culture 2033: a once-in-a-generation opportunity to celebrate the city's heritage and unite its communities. But the journey from bidding to winning requires years of consistent communication. As the campaign's creative partner, we translate institutional processes into messages and events that resonate with residents, cultural makers, and organizations. Breaking the strategy into quarterly plans, we're helping the city build momentum—not through isolated campaigns, but through sustained storytelling. The outlook: cultural trust earned step by step, one quarter at a time.
Forever Young
Amsterdam brewery Eeuwige Jeugd (‘Forever Young’) needed to expand beyond their hometown, but they understood that retail growth starts in bars. We created Sensation Weizen: a bartenders-only event series combining Weizen beer with top-tier artists and annual repetition. By celebrating the people shaping bar culture rather than just venue owners, the brewery built genuine loyalty among young professionals and students. The payoff: consistent sales growth in new urban markets, driven by the trust they earned at ground level.
Social distance
The early weeks of the COVID-19 pandemic in the Netherlands created significant uncertainty and tension within the creative industry and advertising sector. In response to this challenge, a unified
out-of-home and online campaign emerged to raise awareness about the importance of social distance. This initiative fostered an unprecedented collaboration between brands, media outlets, and influencers, ultimately spreading positivity across the country and generating renewed energy and optimism throughout the creative industry.